How optimized voice search redefines your SEO?
One of the most recent problems companies are facing with their digital marketing strategies is unoptimized voice search. You may wonder that voice searches are still in their niche, then why are we defining it as one of the biggest SEO challenges of 2018? Wrong. Voice searches have already started becoming huge. And at the rate voice searches are growing, it would just be a matter of a couple of years when voice searches become “the thing”, sweeping over regular traffic generating SEO techniques.
According to ComScore, by 2020, voice searches will account for more than 50% of searches. Now, isn’t that huge? If your company is not equipped well to take on this new challenge of voice search optimization for your SEO needs, you are going to lose out big time to companies who did take the initiative. CEO of Google Sundar Pichai has announced that 20% of searches have resulted from voice searches in 2018.
If you have analyzed your SEO or PPC, you may have noticed that longtail keywords and question-based search terms have gained an increase in popularity recently. That’s because when users search with voice searches, they are more likely to search to “What is the best mobile phone in 2018?” rather than a search query of “best mobile 2018”.
How many times in the past week have you asked for directions or where to find the best shoes online or any other query to Alexa or Siri? Multiple times, right? Voice assistants such as Amazon’s Alexa, Apple’s Siri, Window’s Cortana and so on are taking over a large part of your daily internet search tasks. So, optimizing your business website for voice searches has become more than imperative to stay ahead in the race. Optimizing now would also immensely benefit your company by entitling you with the early adopter tag.
Now the question comes…
How exactly to optimize for voice searches?
Aim for snippets
Leave that to the experts so that you can utilize your time to craft valuable strategies for your business. One of our first strategy to optimize your website’s voice search is reading out featured snippets. Google home and assistant, which are currently the market leaders when it comes to voice searches, function by reading snippets, thus optimizing this factor would get you the desired top position through voice searches.
Voice searches rely on natural language processing which means that those copies that flow in accordance with the way people talk in their natural day to day life are ranked higher by search engines. We define your copy in such a manner that it answers the most common public queries. Since, the more common the question is, the more leverage it is likely to get in voice searches. Our defined answers are easily comprehensible by targeted audience even without zero technical know-how. So, Google can rank your website based on the best answers to the most common questions asked by voice assistants. For e.g., If someone wants to know about Russel peter, instead of saying to voice assistant keywords, the user is most likely to search by saying “who is Russel Peters?”.
Optimizing for your local business
Did you know that 22% of voice queries result in searches ending in “near me”? So, it is important to get the right keywords for local SEO optimization. We research valuable local keywords for your business and input the right keywords in your digital contents with the right keyword density.
Securing your URL
70.6% of search results through voice searches are sites with HTTPS. We undertake all strategies to improve your SSL security. So, that your page can rank first in search engines.
Ensuring your business website is prepared for this new SEO challenge is certainly very important for traffic generation and conversions.
Contact Proficuous Solutions today and start optimizing for voice searches!